Hailing from the New Zealand, where organic farming and environmental stewardship were simply a way of life. His mother—an early pioneer of sustainable, regenerative agriculture—inspired him with a worldview rooted in respect for the soil, the animals, and the ecosystems that support us. Those values became the compass that guides him still.

As he grew older, that grounded upbringing blended with a love for adventure. Olly has spent years snowboarding around the world, chasing winter across mountain ranges and cultures. He’s a lifelong soccer fan, and he loves spending time surfing the waves of Southern California, where ocean, movement, and sunlight meet. All of this deepened his appreciation for a strong, resilient body and the kind of nourishment that truly supports an active life.

Those threads naturally pulled him toward medicinal foods, Chinese herbs, and longevity traditions from around the globe. Farmalogical® is where all of that comes together—regenerative agriculture, ancestral nutrition, and global herbal wisdom distilled into everyday nourishment.

Farmalogical® Bone Broth reflects that vision: regenerative New Zealand agriculture, global herbal traditions, and nutrient-dense culinary craft unified into a single nourishing blend.

For Olly, food isn’t just sustenance.

It’s vitality for the body, connection to the earth, and fuel for a life fully—and joyfully—lived.